The idea
A self-initiated concept for AZ Coffee, a coffee subscription app. Not a commissioned project.
Explain a subscription app in thirty seconds, in a vertical format made for phones.
Move from coffee and city life to the app itself: answer a few questions, get coffee tailored to you, delivered every month.
The process
An edit-led piece: licensed stock footage, the app's screens and kinetic type, cut to music.
Wrote the message as a short run of on-screen lines and gathered the footage to carry it.
No shoot. The piece was built in the edit from licensed stock footage and the app's interface designs.
Edit, motion graphics and kinetic type in After Effects, including the app-screen animation.
The result
A 30-second vertical reel (9:16).
A complete promo, built entirely in the edit.