Yarahel

Yarahel, a fragrance brand with four scents named for the fruit of the Spirit: Joy, Peace, Self-Control and Faithfulness.

Launch a new brand with four fragrances that read as one collection, starting with the first images it would be seen through.

Warm, low-key imagery built around the bottles and the people wearing them.

Trixs Filmz has worked with Yarahel since launch: the first campaign and product photographs, then a short film in the same palette.

Planned the campaign portraits and product set-ups so every image belonged to the same collection.

Photographed the group campaign and the product stills, then filmed the bottles, labels and packaging for the launch film.

Retouching, then edit, color, sound design, motion titles and final delivery for the film, including vertical and 4:5 cuts for social.

Campaign portraits, product photography, a launch film, and 9:16 and 4:5 versions for social.

The images the brand launched with, and a film that carries the same look into motion.